People get better at difficult conversations by having them.
We build AI role-play training for the moments that actually decide outcomes: the pitch, the pushback, the tough feedback. Founded in Oslo in 2019, built and hosted in Europe.
Practice, at scale. Teams across Europe rehearse the conversations that matter.
- RolePlays created
- 1,100+RolePlays created
- Training sessions completed
- 50,000+Training sessions completed
- Average completion rate
- 77%Average completion rate
Industry average sits near 34%.
- Building since
- 2019Building since
Headquartered in Oslo, Norway.
Make training design accessible to all.
Everyone should be able to create training for their team, or for themselves. No studio suite. No six-month project. Create it yourself in seconds. Yup, seconds.
From 3D games to AI role-play. Same mission since 2019.
We started out building 3D games for learning. Along the way we realised the hardest part was never the content. It was getting people to practise.
- 2019
Apprendly is founded in Oslo
Apprendly is founded with one goal: make training design something anyone can do, without a studio or a six-month project.
- 2021
Apprendly.com goes live
Our first platform launches in June as a 3D game-creation tool for learning teams. No studio suite, no months-long project.
- 2023
Our first conversational AI role-play pilot launches
We launch an investor game at Startup Extreme, showing how conversational AI role-play can train real conversations.
- 2025
Apprendly RolePlay™ launches
Apprendly RolePlay arrives: conversation-based AI and 3D for real talk, real practice and real training, straight from the browser.
- Today
Practice at enterprise scale
Thousands of employees now rehearse difficult conversations on Apprendly every month. 100% hosted in Europe, GDPR and EU AI Act compliant.
Made in Norway. Hosted in Europe. For the world.
Designed and developed in Oslo. Hosted in Europe by choice, not by checkbox. Built for teams anywhere in the world.
Designed and developed by our own team in Norway, since 2019.
Nordic design means less clutter. Anyone on your team can build a role-play.
Teams practise wherever the work happens. Your data still stays in Europe.
What we refuse to compromise on. Four commitments that decide what we build.
Nordic ethics, by default
Strong ethics and Scandinavian heritage are not a marketing line for us. They shape what we build and what we refuse to build. Human-centric product development over a streamlined generic product.
Built for any conversation
Most role-play tools are locked to a sales script. Ours is vertical agnostic: sales, customer service, leadership, onboarding, compliance, change management. One platform, any scenario your team actually faces.
Quality over quantity
Over 100 years of collective experience goes into every release. We would rather ship one thing that genuinely helps someone practise than ten features built for a comparison chart.
Europe first
Hosted in Europe, with full GDPR and EU AI Act support and Norwegian alongside a growing list of languages. Your data never leaves the EU, and we never train AI on it.
Still founder-led. Here since the first line of code.
Apprendly was founded in Oslo in 2019 and is still run by its founders: one leading product and strategy, the other the technology.
Morten Zetlitz
Serial founder and visionary leader with 27+ years scaling international teams and companies. Deep expertise in product design, working across cultures and turning complex technology into experiences people actually want to use.
Anders Heivoll
Experienced tech lead and builder. 15 years as a developer, 12 of them leading engineering teams. Expert in cloud architecture and lean web engineering, and the architect behind RolePlay’s scalable, online-first platform for instant 3D and AI access.
Built for enterprise trust. Your data stays in Europe. Your AI stays ethical. Your compliance team stays happy.
100% European infrastructure
All data and AI models hosted exclusively in Europe. Your data never leaves the EU.
GDPR & EU AI Act compliant
Full regulatory compliance, built with privacy by design from day one.
Encryption & access control
Data encrypted at rest and in transit. Strict access controls at every level.
Safe & ethical agentic AI
Guardrails in every roleplay. Content filtering and moderation. We never train AI on your data.
See what your team could practise
Build your first RolePlay in minutes, or let us walk you through it.